All indicators are put together into their so called 'Mindshare Score' which helps quickly identify companies whose online footprint is growing the fastest. It is measured on a weekly basis and averaged over time to provide a trending metric over time.
The Mindshare Score is determined by tracking six signals and measuring how they change over time:
- Estimated web traffic
- Estimated mobile app downloads
- Inbound links from other websites
- Company profile followers on Twitter
- Company page likes on Facebook
- Company page followers on LinkedIn
- The number 3 position should actually be held by my former company, Sedo.com, which I helped found and ran as the CEO for 10 years. My successor, Tobias, and his team are doing a great job keeping it up there with a growth score of 410... but it's classified under 'Boston' as its headquarters, which is indeed Sedo's US headquarters, but not it's global one - that one is proudly Cologne!
- Instead, the number 4 position is, oddly, held by Germanwings, which is neither a tech company nor private (it's part of Lufthansa AG). The company is currently in the news a lot for the very sad plane crash a few weeks ago, which shocked and saddened us particularily here in the Cologne-Düsseldorf region where is was supposed to land and where many of the victims came from.
- Number 4 is the name of a product (Foxydeal) which is produced by the company ranking under Number 6 (R&E Media), so it's essentially the same. This is a good example for a company with a great team which is quietly but very successfully doing its job of building a remarkable company... opposed to wasting time on networking and start up bullshit. For that reason, only insiders know them here, but they totally deserve their high ranking!
- I have no idea why StartupNext (Number 5) is on there... can anyone tell me?
- Number 7 (Userlike) surprised me as well. It's a good product with a good team, but I had no idea they were doing that well. I saw their pitch over two years ago and declined to invest, but I guess that was the wrong decision. Motivated to contact their CEO again, and I'll swing by for a coffee sometime. I'm actually biking past their office every morning and evening.
- Squeaker.net (Number 8) has been founded by an old friend of mine, together with Sedo - and companies like HRS.de - it's among the Web 1.0 batch of companies started around 2000.
- Number 9, Miacosa, shut its doors, so they shouldn't be on there, clearly.
- Number 10, Linguee, is another "hidden champion." Lots of users, but not many people know them (I also didn't know they were from Cologne).