The Cologne Start Up Scene According To Mattermark Data
Many Internet investors use a tool called Mattermark.com to research, prospect and track the fastest growing private companies all over the globe. I was curious: how does my home town of Cologne, Germany, stack up here?
All indicators are put together into their so called 'Mindshare Score' which helps quickly identify companies whose online footprint is growing the fastest. It is measured on a weekly basis and averaged over time to provide a trending metric over time.
The Mindshare Score is determined by tracking six signals and measuring how they change over time:
- Estimated web traffic
- Estimated mobile app downloads
- Inbound links from other websites
- Company profile followers on Twitter
- Company page likes on Facebook
- Company page followers on LinkedIn
- The number 3 position should actually be held by my former company, Sedo.com, which I helped found and ran as the CEO for 10 years. My successor, Tobias, and his team are doing a great job keeping it up there with a growth score of 410... but it's classified under 'Boston' as its headquarters, which is indeed Sedo's US headquarters, but not it's global one - that one is proudly Cologne!
- Instead, the number 4 position is, oddly, held by Germanwings, which is neither a tech company nor private (it's part of Lufthansa AG). The company is currently in the news a lot for the very sad plane crash a few weeks ago, which shocked and saddened us particularily here in the Cologne-Düsseldorf region where is was supposed to land and where many of the victims came from.
- Number 4 is the name of a product (Foxydeal) which is produced by the company ranking under Number 6 (R&E Media), so it's essentially the same. This is a good example for a company with a great team which is quietly but very successfully doing its job of building a remarkable company... opposed to wasting time on networking and start up bullshit. For that reason, only insiders know them here, but they totally deserve their high ranking!
- I have no idea why StartupNext (Number 5) is on there... can anyone tell me?
- Number 7 (Userlike) surprised me as well. It's a good product with a good team, but I had no idea they were doing that well. I saw their pitch over two years ago and declined to invest, but I guess that was the wrong decision. Motivated to contact their CEO again, and I'll swing by for a coffee sometime. I'm actually biking past their office every morning and evening.
- Squeaker.net (Number 8) has been founded by an old friend of mine, together with Sedo - and companies like HRS.de - it's among the Web 1.0 batch of companies started around 2000.
- Number 9, Miacosa, shut its doors, so they shouldn't be on there, clearly.
- Number 10, Linguee, is another "hidden champion." Lots of users, but not many people know them (I also didn't know they were from Cologne).